With more than 30 years of branding experience, our unique method called „Unpacking“ elevates client business performance by integrating needs and symbols.

The Four Stages of #Unpacking for Brand Growth

Define icon

After a deep analysis of the brand and category, we map essential need-states to formulate key entry points and strategies.

Discover icon

Explore and affirm the needs associated with each entry point and uncover pertinent symbols.

Design icon

Design the brand identity around symbols that directly tap into the needs with the greatest impact on purchasing behavior.

Deliver icon

Implement the new symbology across all communication platforms, from the brand manual to above-the-line  marketing efforts.

Our unique tools

Our Signature Instruments for Creating Business-Impacting Symbols

A tool for compiling an audit of brand and category symbols. We also use it to validate symbols in graphic outputs.


A tool for designing visual contexts to evaluate symbols, concentrating on eliciting feelings, emotions, and subconscious connections.


A research method to uncover subconscious needs, the symbolic power, and the relevance of symbols.

We like #unpacking

Using our unpacking method, we create solutions that increase sales with proven results.
Record market share in the last 5 years
6x higher recognizability in TV, online and print ads
+36 NPS from 32 to 68
Bestseller of the decade among alcohol novelties
47% increase in sales
From sales decline of -8% to growth of +10%

Let’s meet

Join us for a coffee at our place, where we can talk about how we can help you.