Staropramen - The Year of Sport

Objectives:

Increase sales and emotional connection of consumers with brand.

Solution:

Our idea was based on the fact that during 2006 several big sporting events took place, so the core of our concept was „the year of sport“. We prepared a series of on-trade promotions divided into 3 big events:

1. WO games Torino
2. WS soccer
3. WCH hockey

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