Fashionshow – Modré z nebe

Objectives:

Introduce the new collection and look of Modré z nebe and strengthen the brand attributes – modern, special, premium, stylish.

Solution:

To attract our consumers with something new and innovative, connecting the brand and product with fashion which provides inspirational and aspirational dimensions.

Concept:

Fashion show Modré z nebe. Three leading fashion designers prepared models which represent the brand Modré z nebe. More >>

Frame of the campaign:

  • Event itself with all media, journalists and celebrities in attendance
  • Press conference and PR campaign
  • Product catalog – using fashion show elements
  • Post-presentation of models and pictures at different client activities

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Work

Brand activation Sales activation TVC Showreel Internet
 Fashionshow – modré z nebe