Flora promotion 2008
Objectives:
To inform consumers that cholesterol could be a problem for everyone, to get people interested and measure their cholesterol and offer Flora Pro-activ as a solution.
Solution:
To break the myth that high cholesterol is a problem only for old, obese and unhealthy people we developed a testimonial campaign introducing ordinary people, who have also problem with high cholesterol yet live a healthy and quite active life, in order to activate our customers. The campaign was divided into two phases:
- unexpected problem with cholesterol
- Flora Pro-activ product benefits
