Algidance tour

Objectives:

To change the perception of Algida within the younger TG. Present Algida as young, active and stylish brand.

Solution:

Two-year campaign based on the phenomenon of the Czech Rep. – dance music and festival scene.

Concept:

Algida is lifestyle, Algida is chill out. More >>

Frame of the campaign:

  • Presentation at the main festivals Algida chill out tent, comfort furniture, interactive installation, chill out music, chill out drinks containing Algida ice cream, hostesses, sale etc.
  • Strong PR
  • Chill out labels – CDs with great chill out music (free distribution)
  • Promotion in clubs
  • Algidance party – Prague Club Roxy

Result:

  • 30% increase in awareness within the specified TG,
    • change of the brand perception

Key points of success:

  • strong idea, fitting to the brand and the TG
  • innovation, design, interactive approach
  • using the potential of celebrities J. Muchov and M. Cais (icons of the dance music scene)

next work

Work

Brand activation Sales activation TVC Showreel Internet
 Algidance tour